From Coca-Cola’s “Red & White Wave” and Nike’s “Swish” to the “Apple” (and you know which one I mean), the word “brand” is most often associated with multi-million dollar companies with marketing departments unto themselves…but every company, no matter the size, has a brand to develop, cultivate and protect…
You might think that customer service is the #1 priority over at Zappos.com, but it’s not…maintaining their company culture is. Here are a few highlights from a great keynote speech recently given by Zappos’ CEO, Tony Hsieh…
Let’s face it…Twitter, Facebook Fan Pages, Digg, Stumble Upon, Del-icio-us and all those social sharing sites are fairly new on the scene. However, the concept behind them has been around the marketing world for decades…it just used to be called “word of mouth” or “creating a buzz” and when speaking specifically about online buzz, it’s called Viral Marketing….
